The Selling Edge

is a program developed to give Northern VA and DC area home owners the insights and knowledge to sell their homes with confidence. Developed by veteran Northern Virginia real estate experts Catherine Jouet and Jim Lyons, agents with Keller-Williams in Alexandria, The Selling Edge is the first-ever home selling seminar specifically developed for home owners in the Northern Virginia market.  The Selling Edge provides expert resources in real estate, financing, legal issues and market trends. Given the nuances of the Northern Virginia real estate market, The Selling Edge is a one-stop solution created to give local area home owners the insights and knowledge to sell their homes with confidence. Whether home owners have firm plans to put their home on the market or are simply contemplating it, the 90-minute The Selling Edge seminar will provide participants with up-to-date information on area real estate dynamics, often by zip code and neighborhood; give them insightful “industry insider” tips for preparing to put their home on the market; and provide them with expert negotiating guidance so they are in the best position to sell their homes when the time comes.